My name is Rose Reid. I’m an executive producer and podcast host. In my role as Head of US Audio for Exile Content Studio, a Sundance award-winning multimedia studio, I wrote and co-hosted Shoot the Messenger, which was nominated for the 2024 Ambies for “Best Host” and “Best Reporting.” It also received the 2023 Gold Signal Award for “Best Emerging Podcast.”
I executive produce a slate of award-winning podcasts ranging from investigative narrative to true crime and entertainment, that has collectively garnered millions of downloads and earned 25+ awards.
Shoot the Messenger: Espionage, Murder & Pegasus Spyware was a special collaboration with the Committee to Protect Journalists. I investigated the world’s most sophisticated spyware — Pegasus, the company that makes it, and the industry booming around it. The podcast opens with the targeting and detention of Jamal Khashoggi’s widow five months before his murder and follows a suspenseful thread exposing the origins of the technology. The reporting reveals how Pegasus is used to forge new alliances between unlikely global allies like Israel and Saudi Arabia, while also spinning a complicated global financial web to raise capital and scale.
As Head of US Audio, my job is to oversee the journalistic process from concept to execution. I greenlight projects, develop budgets, hire staff, and oversee the entire creative process, ensuring top-tier journalistic standards and quality control. My task is to develop stories and podcasts that can be an IP pipeline, designing projects that can be optioned as TV shows, documentary features, and documentary series. Within three years, I have built a podcast department from scratch, leading a team of international, multilingual employees and contractors.
While my primary background has been in audio production, I can make magic happen with diverse stakeholders, creators, and mediums. I have worked across formats including radio, TV commercials, and documentaries. I have adapted podcasts based on articles, books, personal narratives, and white papers. I have produced events with complex partnerships for large audiences.
From 2016 -2021, I ran my own production company, Arc Creative, where I launched and produced big & niche projects for boutique brands & legacy institutions like Amazon Studios, Coca-Cola, Ernst & Young, Dean & DeLuca, & LIVELY.
In 2019, I hosted iHeartMedia’s The Women, a long-form interview show featuring brazen and badass women - some you already know, and others you should know (like Stacey Abrams, Katie Couric, Jewel, and Phumzile Mlambo-Ngucka.) I was invited to partner with the United Nations to moderate panels and conduct live interviews at the 25th anniversary marking the international recognition of reproductive rights in Nairobi, Kenya. And during the pandemic, I moderated conversations for UN Radio.
In 2018, I led an investigation into the criminal case of rapper Meek Mill for the Roc Nation / Amazon five - part documentary series, Free Meek.
I made a music-nostalgia podcast, Details Please with my mom, and we interviewed family favorites like the Indigo Girls and Mel Brooks. (We even talked to Mel Brooks on the phone for an hour and we are still high from it. Mel schooled me on how to deliver a joke.) We did a live show about how Tony Bennett can save both an old, almost-deaf octogenarian (we miss you, grandma) and a millnennial-ish strung out on another f$ckboi.
I am a seventh-generation Georgian, and have covered the south and reported on the intersection of foodways and family histories for the James Beard award-winning podcast Gravy. I honed my production skills at Gimlet Media and Ogivly & Mather. Prior to my producer days, I was a waitress and worked in local non-profit radio stations, like WRBH 88.3 FM in New Orleans.
My work has been featured by Reveal, Click Here, NPR One, Amazon Music, Apple’s New & Noteworthy, Marie Claire, Hot Pod, Thrillist , Variety, and The Atlantic. I have collaborated with Science Vs several times and I have done segments for the BBC, Burnt Toast, and Maeve in America. I have consulted for organizations and brands like the United Nations, Harper Collins, IBM, and SiriusXM.
If you would like to collaborate, or have questions, email me at hi [at] arcagency [dot] co.